Privacy Policy

Collection, processing and use of data

When you visit our websites, among other things, we use the following statistical information to improve our Internet presence:

  • Number of visitors of the individual websites
  • Operating system and browser used
  • Internet provider, access date and time

Google Analytics

The BENTELER Group uses Google Analytics, a web analysis service of Google Inc. (“Google”), to evaluate the use of this website.

The operating mode “Universal Analytics” is used. This makes it possible to assign data, sessions and interactions cross-device to a pseudonymous user ID and thus to investigate the activities of a user on different devices.

Reports are compiled for BENTELER on your website activity so as to be able to adapt the Internet site to your needs.

Google Analytics uses so termed "cookies", text files that are stored on your computer and enable analysis of your use of the website. The information generated by the cookie about your use of this website is usually transferred to a Google server in the US and stored there.

As assigned by the manager of this website, Google will use this information in order to evaluate your use of the website, to collate reports on website activities and to provide further services to the website manager related to use of the website and of the Internet.


Cookies are small files that enable the storage of specific device-related information on users’ access devices (PC, smartphone or similar device). Firstly, they are used to make websites user-friendly and for user-related purposes (e.g. storage of login data). Secondly, they are used to record statistical data relating to website use and to analyze the website for the purpose of improvement. Users can control whether cookies are used. Most browsers have an option whereby the storage of cookies is restricted or prevented entirely. However, we would like to point out that use and particularly user comfort will be restricted if cookies are not used.

You can manage many corporate online ad cookies via the American web page or the EU web page

Protection of your personal data

The IP anonymization feature has been activated for Google Analytics for protection of your personal data, ensuring that no connection to a particular user can be established. When the IP anonymization feature is activated your IP address will be abbreviated by Google within the member states of the European Union or in other states that are members of the European Economic Area before being sent to a server.

The full IP address is only transmitted to a Google server in the US and abbreviated there in exceptional cases. The IP address transmitted from your browser within the framework of Google Analytics will not be amalgamated with other data from Google.

Should we possess further personal data on our website users, we will not amalgamate these with website tracking data or other non-personal data.

For further information about Google Analytics Terms of Service and Privacy, please visit or rather under

Purpose of processing

Google, on behalf of the operator of this website, will use this information to evaluate your website usage, to compile reports on website activity, and to provide other services related to this website and internet usage to the website operator.

Legal basis

The legal basis for the use of Google Analytics is your consent in accordance with

Recipients / categories of recipients

Google Inc. is the recipient of the collected data.

Data transmission to third countries

The personal data will be transmitted under the EU-U.S. Data Privacy Framework (DPF) on the basis of the adequacy decision of the European Commission in the USA. The certificate can be found at Participant Detail (

Duration of data storage

After 14 months, the data sent by us and linked to cookies, user IDs (eg user IDs) or advertising IDs will be automatically deleted. The deletion of data whose retention period has been reached is done automatically once a month.

Affected rights

You can revoke your consent at any time with future effect by preventing the storage of cookies by setting your browser software accordingly; however, as the operator of the site, we point out that in this case you may not be able to use all functions of this website in full.

Objection to tracking web analysis (opt out)

You can prevent the storage of all cookies through the relevant adjustment of your browser software. However, please be advised that in such a case you might not be able to use all functions of this and of other websites to the full extent. In addition, you can prevent transmission of the data generated by the cookie related to the use of the website (including your IP address) to Google as well as the processing of these data by Google by downloading and installing the browser plugin retrievable under the following link:

You can refuse the use of Google Analytics by clicking on the following link. An opt-out cookie will be set on the computer, which prevents the future collection of your data when visiting this website: Disable Google Analytics

Use of the advertising functions of Google Analytics

Functions by Google Analytics which support interest-based advertising and advertising on the basis of surfing behavior of users are used on this website in addition to the standard configuration by Google Analytics. In this context, Google Analytics uses a third party provider cookie from DoubleClick for evaluating data on the surfing behavior of users on different websites. Using these data, statistical statements can be made regarding demographical data and areas of interest of the website users.

You are expressly advised that we are unable to access any data on the individual user and the statistical data we use cannot be traced to any specific user.

Some of our website visitors will have our advertisement displayed on other websites after their visit. This type of advertisement is called remarketing or retargeting. If you object to the placement of these ads you are advised to use one of the possibilities mentioned above for deactivation of the website tracking by website users. Google also offers the possibility of independent management of cookies for setting your own advertising preferences:


For the inclusion of videos on our website, we use the provider YouTube. YouTube is operated by YouTube LLC, headquartered at 901 Cherry Avenue, San Bruno, CA 94066, USA. YouTube is represented by Google Inc., located at 1600 Amphitheater Parkway, Mountain View, CA 94043, USA.

As soon as you visit our website with a YouTube plug-in, you will be connected to the servers of YouTube. In the process, the YouTube server is informed about which special page of our internet presence you visited. If you are also logged in to your YouTube account, YouTube would allow you to associate your browsing experience directly with your personal profile. You can eliminate this possibility of assignment if you log out of your account with all your mobile devices beforehand. For more information about YouTube's collection and use of your data, please read the privacy policy at

Use of Facebook social plugins

This website uses social plugins (“plugins”) of the social network, which is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). The plugins are recognizable due to one of the Facebook logos (white “f” on a blue tile or a “thumbs up” sign) or are identified using the add-on “Facebook social plugin”. You can see the list and appearance of the Facebook social plugins here:

When a user calls up one of this site’s web pages which features such a plugin, their browser establishes a direct connection with Facebook’s servers. The content of the plugin is transmitted directly to your browser by Facebook and integrated into the web page by the same. The operator therefore has no influence over the extent of the data that Facebook collects using this plugin and therefore informs users to the best of their knowledge:

Through integration of the plugins, Facebook receives information that a user has accessed the site’s relevant page. If the user is logged into Facebook, Facebook can assign the visit to their Facebook account. If users interact with the plugins, e.g. click the Like button or leave a comment, the relevant information is transmitted by your browser directly to Facebook and stored there. If a user is not a Facebook member, Facebook may still be able to find out and store their IP address. According to Facebook, in Germany only anonymized IP addresses are stored.

Please refer to Facebook’s privacy policy to find out about the purpose and extent of data collection, further processing and use by Facebook, your rights in this regard, and possible settings that users can make to protect their privacy:

If a user is a Facebook member and does not want Facebook to collect data about them via this website and to link it to their member data Facebook has stored about them, they must log out of Facebook before visiting this website.

Users can make further settings and object to the use of their data for advertising purposes within their Facebook profile settings at, or by using the American web page or the EU web page The settings are made in a platform-independent manner, i.e. they are adopted for all devices such as desktop computers or mobile devices.

Facebook Remarketing / Retargeting

Remarketing tags provided by the social network Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA, are integrated on our site. When you visit our site, a direct connection is established between your browser and the Facebook server using the remarketing tags. Facebook therefore receives information that you have visited our site with your IP address. Facebook can therefore assign your visit to our site to your user account. We can use the information obtained in this way to display Facebook ads. We would like to point out that we as the operators of this website are not aware of the content of the data transmitted or the purposes for which it is used by Facebook. You will find further information on this matter in Facebook’s privacy policy at If you would not like your data to be collected via a Custom Audience, you can disable Custom Audiences here.

Conversion measurement with the visitor action pixel from Facebook

With your consent, we use the “visitor action pixel” provided by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”), within our website. We can use it to track user actions after they have seen or clicked on a Facebook ad. We can therefore record the effectiveness of Facebook ads for statistical and market research purposes. The data collected in this way is anonymous for us, so we cannot see individual users’ personal data. However, this data is stored and processed by Facebook, which we inform you of to the best of our knowledge. Facebook can link this data to your Facebook account, and also use it for its own advertising purposes in line with Facebook’s data use policy: You can enable Facebook and its partners to place ads both on and outside of Facebook. Furthermore, a cookie can be stored on your computer for these purposes.

This consent may only be given by users over the age of 13. If you are younger, we request that you ask your parent or guardian for advice.

Please click here if you would like to revoke your consent.

Communication over Facebook Messenger

This website uses Facebook Messenger provided by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”), as an additional communication method. The details and contents of the communication are processed using servers in the USA. Facebook also evaluates the communication’s metadata, but not the content of the messages, for advertising purposes.

Please refer to Facebook’s privacy policy for further details:

Using Matomo (Piwik)

In addition to Google Analytics, this website uses the service Matomo (Piwik). To this end, the usage information generated by a cookie is transmitted to the server and saved for usage analysis purposes, which serves to optimize the website. Your lP address is truncated during this process, so that you remain anonymous as a user. The information generated by the cookie about your use of this website is not passed on to third parties. If you do not agree to the data generated from your visit being saved and evaluated using Matomo (Piwik), you can revoke your consent to said storage and use at any time by clicking the mouse below. In this situation, an opt-out cookie is stored in your browser, with the result that Matomo (Piwik) will not collect any session data. Please note: If you delete your cookies, this will cause the opt-out cookie to also be deleted and you may have to reactivate it.

For shortening URLS on our website and our social media channels we use the provider is operated by Bitly,inc, headquartered at 139 5th Avenue, 5th floor, New York, NY 10010.

As soon as you click on a bitly link published by us, your data will be collected and processed by Bitly. Please refer to Bitly's Privacy Policy for details of this data processing. You can access it via the following link:

If you do not agree to Bitly linking your web browser or IP address to Bitly links when using short links, please click on the following link:

To shorten URLS on our website and our social media channels we use the provider is operated by Gnu York IT-Dienstleistungen, Eisenstuckstraße 43, 01069 Dresden.

As soon as you click on a link published by us, your data will be collected and processed by Please refer to's data protection policy for details of this data processing. You can visit the website via the following link: does not use this data for analysis nor will it be passed on to third parties unless you expressly agree to this or there is a legal basis.


The BENTELER Group employs technical and organisational measures to protect your personal data stored by us against accidental or wilful manipulation by unauthorised persons. Our security measures are continuously adapted to the technical development.

Personal information

Your personal information is only stored and used in the companies of the BENTELER Group if you make it available to us. Please note that we cannot guarantee the confidentiality of sensitive personal data which you send us via unencrypted e-mail or Internet connection as against third parties.

Data processing by third parties

The BENTELER Group involves external service providers in the data processing. BENTELER requires of these companies that the personal data accumulated in the processing is used exclusively for the intended purpose, and that adequate protection of the data is ensured in accordance with the locally applicable data protection regulations.

Right of access

In accordance with the existing legal provisions, on request, the companies of the BENTELER Group will inform you in writing whether and which of your personal data is stored by us. If, despite our endeavours, incorrect information of yours is stored by us, we will amend, block or delete this on your request.

Users’ rights and deletion of data

Users have the right to obtain free information about the personal data we store about them upon request.

Users also have the right to correct incorrect data, to revoke consent, to block and delete their personal data, and to lodge a complaint with the responsible supervisory authority if they believe their data is being processed unlawfully.

The data we store is deleted as soon as it is no longer required for its intended purpose and if deletion of the same is not contrary to any statutory retention requirements.

Contact with BENTELER

If you contact us via E-Mail we will safe your data for handling reasons or for follow-up question for six months. We will not forward your data to any third parties without your agreement.

Amendments to the privacy policy

We reserve the right to amend the privacy policy in order to adapt it to changed legal situations or if the service or data processing is changed. However, this only applies with regard to data processing declarations. If user consent is required, or if parts of the privacy policy contain regulations of the contractual relationship with the users, the amendments shall only be made with users’ consent.

Users are requested to regularly find out about the content of the privacy policy.

Questions and suggestions regarding data protection

If you have questions regarding the processing of your personal data, please contact our Group Data Protection Officer of BENTELER Deutschland GmbH, 33102 Paderborn, or send an email to:

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We need your consent to use YouTube videos. For more information, see our Privacy Policy.